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About

Illuminate 2021 is a series of workshops on Entrepreneurship, Marketing and Finance conducted by E-Cell, IIT Bombay across India. These workshops will precede E-Cell, IIT Bombay's flagship competition Eureka! - the annual B-Model competition to encourage youth towards entrepreneurship. Eureka!, organized by E-Cell, IIT Bombay has been acclaimed as "Asia's largest Business Model Competition" by Thomson Reuters in 2010. These workshops will be conducted in all regions across India for students enthusiastic to learn about Entrepreneurship.

Vision

These workshops aims to inspire and train young students who have a desire to do something fruitful for themselves, their institution, family, society and the nation. The workshops will be completely interactive, with ideation and team-building exercises for students to generate ideas, make business plans, learn about funding and identify their strengths in the area of entrepreneurship. Participants at these workshops will be encouraged to write and submit their business plans at Eureka! These workshops will be conducted by leading entrepreneurs, angel investors, IIT/IIM alumni, and mentors. All students, whether from engineering, management, or any other background, are invited to take part in the workshop.

Structure of Workshop

3-4-5 December || 2.5-3 hours of session per day including QnA

Introduction to Entrepreneurship

Differentiate between an opportunity and an idea

Problem Discovery, idea generation and Validation

Building your team

Market research & Customer segmentation

Design thinking

Value proposition

Business Model Canvas

The art of pitching

10-11-12 December || 2.5-3 hours of session per day including QnA

Marketing Strategy & Brand Positioning

Developing a pricing strategy

Market planning : 3 C’s and 4 P’s

From Product-Centric to Customer-Centric

Marketing

Introduction to digital marketing

Digital marketing tools & techniques

Search Engine Optimization

Hands-on experience with the Google Analytics

17-18-19 December || 2.5-3 hours of session per day including QnA

Personal Finance

Financial markets

Investing

Fundraising and Valuation

Investment pitch, risk analysis and business

Revenue forecasting

Incentives

Certificate of Participation

Exclusive Resources

Chance to take part in Eureka! and win prizes

Discounted Coupons

Exclusive Assignments

Additional Free Workshops

Speakers of December Sessions

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Devesh Chawla

Founder and CEO

Chatur Ideas

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Krishnakumar Devnally

Founder & Director

mPower Solutions

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Sudhakar Rao

Director - Branding

ICFAI group

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Seemant Shrivastav

Co-founder

Mool Innovation Labs Pvt. Ltd.

Previous Years Highlights

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Workshops

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Colleges

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States

For any queries, contact:

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Karan Chouhan

Events and Public Relations Head

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Manasvi Seth

Events and Public Relations Head

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Suryansh Bhandari

Events and Public Relations Head