About
Illuminate 2021 is a series of workshops on Entrepreneurship, Marketing and Finance conducted by E-Cell, IIT Bombay across India. These workshops will precede E-Cell, IIT Bombay's flagship competition Eureka! - the annual B-Model competition to encourage youth towards entrepreneurship. Eureka!, organized by E-Cell, IIT Bombay has been acclaimed as "Asia's largest Business Model Competition" by Thomson Reuters in 2010. These workshops will be conducted in all regions across India for students enthusiastic to learn about Entrepreneurship.
Vision
These workshops aims to inspire and train young students who have a desire to do something fruitful for themselves, their institution, family, society and the nation. The workshops will be completely interactive, with ideation and team-building exercises for students to generate ideas, make business plans, learn about funding and identify their strengths in the area of entrepreneurship. Participants at these workshops will be encouraged to write and submit their business plans at Eureka! These workshops will be conducted by leading entrepreneurs, angel investors, IIT/IIM alumni, and mentors. All students, whether from engineering, management, or any other background, are invited to take part in the workshop.
Structure of Workshop
3-4-5 December || 2.5-3 hours of session per day including QnA
Introduction to Entrepreneurship
Differentiate between an opportunity and an idea
Problem Discovery, idea generation and Validation
Building your team
Market research & Customer segmentation
Design thinking
Value proposition
Business Model Canvas
The art of pitching
10-11-12 December || 2.5-3 hours of session per day including QnA
Marketing Strategy & Brand Positioning
Developing a pricing strategy
Market planning : 3 C’s and 4 P’s
From Product-Centric to Customer-Centric
Marketing
Introduction to digital marketing
Digital marketing tools & techniques
Search Engine Optimization
Hands-on experience with the Google Analytics
17-18-19 December || 2.5-3 hours of session per day including QnA
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